There's a raw energy in brands born from pure passion. That's the spark I connect with. It's about digging into that core, finding the essence, and then shaping it into a lifestyle – something real, something people feel in their gut and want to be a part of. It's not just about logos and colors; it's about building a tribe around a shared feeling, a common pulse.

Inspiration sparks in the periphery, a constant hum beneath the surface of the everyday. Design, for me, is about finding that balance – a quiet harmony in the objects that shape our lives. The Earth provides the blueprint; culture, the vital context. To design with purpose means understanding the narrative of those who will interact with the product. The process unfolds through the language of sketches, the precision of form, the insights gleaned from dialogue, and the collective energy of exploration. The aim is to distill an optimal design – something that resonates with intention and quiet confidence.

Creative Direction, for me, is where the soul of a brand meets the tangible world. It's the electric intersection of identity and object, a space where the essence we forge in branding takes physical form and purpose. This is where all the cylinders fire – my love for shaping a brand's core, my obsession with crafting meaningful products, and the strategic thrill of orchestrating their journey into the world. It's about seeing the bigger picture, mapping out product rollouts hand-in-hand with the marketing minds, ensuring every touchpoint amplifies the brand's story and ignites that visceral connection with people.

Executive Direction, for me, is about orchestrating the diverse energies of different departments. It's in the friction and contrast of varied perspectives that true momentum is generated, driving the business forward with purpose and precision, hitting timelines and conquering goals. But the critical element, the linchpin, is clarity of vision. It's about transmitting the 'why' – the mission and the overarching ambition – so that each team, in their unique domain, moves as a unified force, a network of mutual support, all rowing in the same powerful direction.